Scan the label, hear the unreleased track

If the wine is going to carry my name, it should carry something you cannot get anywhere else.

Hot Blood is the darker of the two — Merlot and Cabernet Sauvignon, iron and smoke. Raven Blood is leaner and more nervous. Both were tasted through on the road, between Reykjavík and the American touring markets, and both sit deliberately outside the house style.

The music unlock is the ownable mechanic of this collaboration: a code per label, a track per release, and tour-timed drops that give the wines a reason to be talked about long after launch. Age-gated, and never served where advertising law forbids it.